In both words and deeds

Published on November 27, 2023

During our busiest days, it’s common to feel swamped when increasingly difficult decisions present themselves and we find it overwhelming. Everyday life does not resemble a placid river. While we all may fear change but want to live in a world of limitless possibilities, it’s not always easy to stay serene. The sheer abundance of consumer options and destinations to explore, as well as the transition to cleaner and more efficient mobility, pose significant challenges for us all.

A sign of the times

Let’s face it. Regardless of age, lifestyle and occupation, we all yearn for the same thing: a stimulating but not overly exhausting life.

But in reality, an organized life is increasingly complex. Governments, municipalities, corporations and other entities must navigate through this complexity just to stay relevant and efficient. At CAA-Quebec, our employees make choices every day in order to optimize our services on your behalf. As they go about daily activities, what do our travel centres, registration centres and driving schools have in common? And what is the link between CAA-Quebec and our partners as we provide various services whether roadside assistance or auto, home and travel insurance? What unites the CAA-Quebec Foundation, our loyal employees, CAA-Quebec Magazine and other systems that are essential for staying connected with you?

The answer lies in one word: ASSISTANCE. It’s powerful for our members and essential for us. It defines our relationship with you every day in all its forms. From information to advice, from beginning the process to arriving at full completion, assistance is our answer to what counts for you.

Our employees provide information and voice your concerns on the public stage. They help you travel without stress, offer consumer tips and even warn against overconsumption. As your mobility evolves, so does our assistance. Created 50 years ago, our Mobility Advisory Services are ready to help in all things relating to your vehicle – whether traditional or electric, motorcycle, RV or bicycle.

Assisting you to help us better understand your safety needs on the road and in everyday life. It makes us take our role of advisor even more seriously; for example, our commitment to the protection of personal data. (See page 4 for details.)  

Our assistance comes in several forms, but always with a human face, attentive to your needs and open to the world. We urge you to put us, the people of words and deeds, to the test and let us make your life easier and try to have a positive impact on society at large.