With almost two million readers, CAA-Quebec Magazine is still number one in Canada

News
Published on November 17, 2020

According to Vividata’s just-released Fall 2020 Study(1), CAA-Quebec Magazine is strengthening its position at the top, with 1,946,000 readers. That’s an achievement the entire team can be especially proud of this year. Even during a pandemic, the magazine continues to hit the mark. 

CAA-Quebec is delighted to share the honour with publisher COLAB STUDIO Marketing Collaboratif Inc., our partners, all our employees who work so hard each season, and, of course, our 1.3 million loyal members.

Bravo and thank you to everyone who helps make it a success

Creating and distributing the magazine takes a huge effort on the part of a dedicated and tightly knit team of some thirty people who go the extra mile to deliver compelling and high-quality content.

“During the pandemic, our talented people rolled up their sleeves and kept working as a team from home to meet our readers’ expectations,” said Sylvie Lefaivre, CAA-Quebec Vice President, Marketing and e-Business. “The magazine’s success reflects how the CAA-Quebec team and our valued partners can pull together to get the job done.”

Readership on the up and up

Readership continues to climb, with a 3.8% increase over last year. CAA-Quebec Magazine has been number one for two years now, overtaking foodie favourite RICARDO in 2018.

Thanks to its engaging content, the magazine still manages to attract more readers at a time when the publishing and magazine industry as a whole is on the downswing. CAA-Quebec Magazine is directly targeted at members, guiding them through everyday life and being there when it matters most, even during the pandemic.

In the latest edition

CAA-Quebec Magazine is all about the members. It’s packed with valuable advice (on vehicles, homes, travel, and insurance), information about member benefits, in-depth articles for savvy consumers, and much more!

Inside the latest issue of CAA-Quebec Magazine — Winter 2020:

  • Snowmobiles: Ride through winter’s wonderland
  • Travel: Which destinations do you daydream about?
  • Home: Get ready to take on winter!
  • Mobility: Winter driving – a safety guide
  • And lots more advice, news, road tests, and tips for snagging discounts or earning CAA Dollars 

CAA-Quebec Magazine — Winter 2020, enjoy!

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(1) Source: Vividata Fall 2020 Study on readership of French-language magazines in Canada among adults ages 18 and up, between July 2019 and June 2020 (12 months).